Definition: An electronic book (eBook) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices.

How do you read it ?: You need to download the eBook to your device via something such as the android marketplace (Google play store).

Formats: Html, EPUB (with images), EPUB (without images), Kindle (with images), Kindle (without images), Plucker, QiOO mobile and plain text UTF-8.

How do you create one?: We will be using the program Sigil


Example of eBook publishing: http://www.adobe.com/products/digital-editions/eBook.html







Who?: students and researchers will be the most common people to read this eBook. The age range will be quite broad, it will be between ages 17-30 . Generally the people who will be reading this will be well educated, it is more likely that men will read this more than women and most people who will read this will have an average income.

Activities: There will be varied times that people will be reading this, for example they could read it during there breaks at work, if they use public transport to get to work they can read it in the morning and the afternoon while using it and they also might use it at night time before they go to sleep. The places where they read could be on public transport, in a cafe and at home. They could read it every week day when going to or whilst being at work for about 20-30 mins.

Technology: They must have Wi-Fi or broadband to download the eBook and they must know how to download the eBook. They also must have something to read the eBook on such as a kindle or a mobile phone, know how to get the eBook on to the device using something such as android marketplace and know how to work the eBook on the device.

What is cultural/creative industry?

Definition of cultural industries: “Cultural industry refers to the various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Such products could include clothing, decorative material for homes, books, movies, television programs, or music. Cultural industry is a very large category for certain types of businesses.”

This is from the website http://www.wisegeek.com

“Staying Ahead employs the most globally-recognized structural definition of the creative industries, which
was developed by the UK Department of Culture, Media and Sport’s Creative Industries Mapping Project. Its
key publications in 1998 and 2001.

brought together a formerly fairly disparate group of industrial
categories under the broad heading of the ‘creative industries’. The industrial categories they coalesced in
their mapping exercise became known as the ‘DCMS 13’:
• Advertising, Architecture, Art and antiques, Computer games, Crafts, Design, Designer fashion, Film
and video, Music, Performing arts, Publishing, Software, TV and radio
By drawing together, in particular, the ‘arts’ or ‘cultural’ sector with a range of professional services sectors
such as advertising, architecture and software,7
these publications provided an effective ‘blueprint’ for a
new – and surprisingly large and influential – sector: the creative economy.”

This is from the website http://www.theworkfoundation.com

Make up- vocational sector: 

“Up to 23, year-long, paid Modern Apprenticeships with arts organisations aimed at young people aged 16 to 20 will be created in a partnership between Creative Scotland, Young Scot, Creative & Cultural Skills Scotland and Creative Skillset.

Young people taking part in the Modern Apprenticeships will study for vocational qualifications while gaining professional experience working for an arts organisation. Creative Scotland will offer employers up to £8,000 towards the salary of each apprentice, enabling organisations to provide positions.”

This is from the website http://www.youngscot.net

Development of cultural industries: This is how Creative Scotland began

“In November 2003, Creative Scotland was just a twinkle in the eye of then-first minister Jack McConnell, who pledged that the Labour Scottish Government  would overhaul the existing funding arrangements to put creativity at the heart of their agenda.Moving forward to 2010, the Tory-Lib Dem Coalition has taken power at Westminster, while the Scottish National Party preside over the Scottish Parliament, with Alex Salmond as first minister. It is at this moment that Creative Scotland is born, of the merger of Scottish Screen, the film funding body, with the Scottish Arts Council (which also controlled lottery money for the arts).”

This is from the website http://www.afterall.org

One way that the creative industry has developed is creative Scotland. http://www.creativescotland.com.

Creative Scotland has introduced legislation which had a massive impact on the creative industry. Here is quote from their website: ” We invest in talented people and exciting ideas. We develop the creative industries and champion everything that’s good about Scottish creativity”.

Economic importance: “The cultural industry is the fastest growing industry in the UK, and it is set to grow even further. It employs over 500,000 people and is expected to grow by another 200,000 people in the next five years or so.”

This is from the website http://www.metier.org.uk

“The creative industries sector in Scotland supports over 60,000 jobs and contributes £5 billion to our economy.”

This is from the website http://www.sdi.co.uk



This is from the website http://www.sunderland.gov.uk