Concept- The concept of hyper local is detailing news and information about events in your local area/community.
“Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news).”
The types of things that would be mentioned would be local news, local weather, local places of interest, pretty much any sort of information that would be useful for a certain community rather than the masses. Recently hyper local media has been evolving in ways such as including GPS which can be very useful because then it will be easier for people to get info about there local area a lot faster than usual. Other things that could be mentioned is local sports scores whether it be football or rugby, professional or amateur. There could even be live updates from council meetings.
Info from http://en.wikipedia.org/wiki/Hyperlocal and http://www.nesta.org.uk/sites/default/files/here_and_now_uk_hyperlocal_media_today.pdf
There are many reasons for the emergence of hyper local media such as, the internet connecting communities, local reporting is fading fast and there is a gap to fill, it is a lot easier to create content, there are multiple devices that will be able to get the content now such as mobile devices and tablets, big businesses have noticed the importance of local content and any type of local occurrences and issues will always matter to people.
Local content development and publishing
One of the leaders in distributing hyper local media is Facebook and it will be very difficult for any other service to outdo Facebook as it is so popular. There are other websites that specialized in hyper local media such as Nextdoor and nOtice but there is still a long way to go until there is a definitive leader in this specialized market.
Hyper local can be useful for social entrepreneurs as they can use this to communicate with the local community. It is sometimes referred as an online notice board, it can do great things for small businesses like giving them cheap advertising and it will appeal to people near the area where the business is located.
Info from http://www.theguardian.com/social-enterprise-network/2011/mar/15/future-hyper-local-social-entrepreneur
This subject is very relevant to this project as much of the services offered by hyper local media will be used in the app and there are things to consider to include in the app. Such things that could be used would be GPS (to locate nearby college campuses), local news (any news to do with the college or surrounding area which will be useful for students), local events info, college info (room changes, lunch menu, timetables and any other sort of useful info), etc.