PowerPoint- Creative industries

Creative Industries– This is my PowerPoint on creative industries. It has facts and figures about the creative industries mainly it’s contribution to the UK economy, how much people are employed in the industry, the number of businesses and it’s contribution to UK exports.


Creative industries


Definition of creative industries:

Creative industries are those that have their origin in individual creativity, skill and talent. They also include industries that have the potential to create wealth and job creation through the development, production or exploitation of intellectual property.

info from http://www.scotland.gov.uk/Publications/2009/11/24133819/1

“Just over two years ago, we published the first ever Creative Industries Mapping Document. The need then was to raise
awareness of the industries, the contribution they made to the economy and the issues they faced.”

“This Mapping Document demonstrates the continuing success of our creative industries. They are a real success story, and
a key element in today’s knowledge economy. All of this is, of course, founded on original creativity – the lifeblood of
these industries. The most successful economies and societies in the twenty-first century will be creative ones.
Creativity will make the difference – to businesses seeking a competitive edge, to societies looking for new ways
to tackle issues and improve the quality of life. This offers the UK enormous opportunities. We have a well-deserved
reputation for creativity; we can draw on both a strong historical base and vibrant contemporary developments.”

info from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/183544/2001part1-foreword2001.pdf

Contribution to the economy – Gross Value Added

• The Creative Industries accounted for 2.89% of gross value added (GVA) in the UK in 2009
• Relative to the UK’s total GVA, the Creative Industries GVA has increase by 0.07% (from
2.82% in 2008), but in absolute terms the GVA reduced by 1% from 2008 (£36.6 billion to
£36.3 billion)
• Publishing has the largest contribution to the UK’s GVA, accounting for 0.92% in 2009
Exports of Services
• The Creative Industries accounted for 10.6% of the UK’s exports in 2009
• Publishing and TV & Radio accounted for the highest exports of services (3.1% and 2.6% of
the UK’s exports respectively)
• 1.50 million people are employed in either the Creative Industries or in a creative role in
another industry (5.14% of UK employment). This is a small increase on 2008 (1.44 million
employed and 4.99% of UK employment).
• Music & Visual and Performing Arts are the largest employers in the Creative Industries with
300,000 employed in 2009 (1% of the UK).
Number of Businesses
• In 2011 there are 106,700 creative enterprises (5.13% of the UK) and 108,820 (4.27% of
the UK) creative local units
• This represents an increase in both enterprises (4.9% to 5.1%) and local units (4.2% to
4.3%) from 2009
• Music & Visual and Performing Arts account for the largest contribution to the number of
businesses (1.46% of the UK for enterprises and 1.21% of the UK for local units in 2011)

info from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77959/Creative-Industries-Economic-Estimates-Report-2011-update.pdf

Cultural importance

One example of it’s cultural importance is the Edinburgh Festival, where many people from different vocational sectors of the creative industry came together to express there creative skills which attracts many people to Scotland.

The history and major developments

The formal origins of the concept of creative industries can be found in the decision in 1997
by the newly elected British Labour government headed by Tony Blair to establish a Creative
Industries Task Force (CITF), as a central activity of its new Department of Culture, Media
and Sport (DCMS). The Creative Industries Task Force set about mapping current activity in
those sectors deemed to be a part of the UK creative industries, measuring their contribution
to Britain’s overall economic performance and identifying policy measures that would promote their further development. The Creative Industries Mapping Document, produced by
the UK DCMS in 1998, identified the creative industries as constituting a large and growing
component of the UK economy, employing 1.4 million people and generating an estimated
£60 billion a year in economic value added, or about 5 per cent of total UK national income
(DCMS, 1998). In some parts of Britain, such as London, the contribution of the creative
industries was even greater, accounting directly or indirectly for about 500,000 jobs and for
one in every five new jobs created, and an estimated £21 billion in economic value added,
making creative industries London’s second largest economic sector after financial and business services (Knell and Oakley, 2007: 7).

info from http://www.sagepub.com/upm-data/42872_Flew.pdf

The Creative Scotland Bill was introduced to the Scottish Parliament on March 12, 2008.

The Creative Scotland Bill will give the new Creative Scotland body functions to:

-Promote understanding, appreciation and enjoyment of the arts and culture
-Identify, support and develop talent and excellence in the arts and culture
-Realise the value and benefits of arts and culture
-Support activities which involve the application of creative skills to the development of products and processes
-The Bill will also abolish the Scottish Arts Council established by Royal Charter, and Scottish Screen will be dissolved at the same time.

info from http://www.scotland.gov.uk/News/Releases/2008/03/13094003

The creative industries have been given a further £25m to help contribute to economic growth, it was announced today. Following the £6million announced by Chancellor George Osborne in 2012’s Autumn Statement, the Skills Investment Fund (SIF) will be given an extra £5m each year over the next 2 years, with government match-funding for voluntary industry contributions.

info from https://www.gov.uk/government/news/budget-2013-boost-for-creative-industries-sector, this was published 20 march 2013


Synergy is when two groups work together and there are many examples of this in the creative industry. One example is that a photographer works with a web designer, another could be a musician working with someone from film to make a music video.

Identify and explain

The difference between cultural and creative industries:

The term ‘cultural industries’ is also used by some agencies, though this term relates to a more specific range of industries and can be regarded as a subset of the creative industries. The cultural industries are defined by UNESCO as ‘industries that combine the creation, production and commercialisation of contents which are intangible and cultural in nature; these contents are typically protected by copyright and they can take the form of a good or a service.’

info from http://www.davidparrish.com

There are some areas in the cultural industry that are not included in the creative industry such as cultural tourism, museums and sport

info from http://en.wikipedia.org/wiki/Creative_industries#Difference_from_the_.27cultural_industries.27

Creative industries is made up of 13 sectors and they are:

Art and Antiques Markets
Designer Fashion
Film & Video
Interactive Leisure Software
Performing Arts
Software & Computer Services
Television and Radio

info from http://webarchive.nationalarchives.gov.uk

Key issues in chosen sector

The area I have chosen is games industry. The key issues in this area are described by major game developers on nowgamer.com one said “Personally, as a community manager who lives in the media or social media world every day, I think the social culture of video games is moving in a more negative direction as technology and social media continues to grow.” Josh Olin, Community strategist at Treyarch.

Another said “Oh wow! Total power (laughs). I think the biggest problem today is that we’re in a little bit of a rut.I think it’s hard to innovate and make money, which is the same in most industries. Right now the public is rewarding building franchises like we just talked about.” Justin Richmond, Game director at Naughty Dog

this was from http://www.nowgamer.com/features/983293/the_biggest_problem_facing_the_games_industry_today.html

I have more information on this subject in a previous post here is a link to that post: https://adinh95.wordpress.com/2013/03/07/what-is-culturalcreative-industry/